Local SEO Resources

Google Business Profile

• Google Business Profile Guide: What It Is and How to Set It Up Well

  What a Business Profile is, who can have one and how to keep it accurate and complete.

• How to Choose Google Business Profile Categories

  How to choose a primary category and additional categories that describe your business accurately.

• Service-Area Business Guide: Showing Where You Work

  How service-area businesses can represent where they work without claiming offices they do not have.

Google Maps

• Google Maps SEO Guide: How Local Visibility Works

  What Google Maps SEO is, how local results are chosen and which parts of your online presence you can legitimately improve.

• How Local Search Works: Relevance, Distance and Prominence

  Why Maps results change by location and which parts of the process a business can influence.

Local SEO

• Local SEO Guide: Website, Profile and Local Signals

  How your website, Business Profile, listings, reviews and content work together.

• Google Reviews Guide: Getting and Answering Reviews the Right Way

  How to ask for reviews in a policy-compliant way and how to respond to them.

• Local Citation Guide: Keeping Business Information Consistent

  What citations are and how to keep your business details consistent across directories.

• Local Landing Pages Guide: When City Pages Help and When They Hurt

  When a city or location page is worth publishing and what it needs to contain.

• Local Schema Guide: Structured Data That Matches Your Page

  Which structured data types suit local businesses and how to validate them.