Why reviews matter
Reviews show future customers what to expect and contribute to how prominent a business appears locally.
Asking for reviews properly
- Ask real customers after a real service
- Make it easy with a direct link
- Ask all customers rather than only the ones you expect to be happy
- Never offer a reward in exchange for a review
- Never write or buy reviews
Replying to reviews
Thank customers for specifics. For criticism, be calm, acknowledge the problem and offer a way to resolve it. Future customers read your replies.
Fake or policy-breaking reviews
Report reviews that appear to break Google's policies. Google makes the removal decision, so reply professionally in the meantime.