Case study
Business Profile Call Performance: April–September 2026
Report 1 · April–September 2026 · 4,768 calls shown in the Business Profile dashboard. 
Report 2 · April–September 2026 · 1,966 calls shown in the Business Profile dashboard.
- Starting situation
- Two supplied Business Profile screenshots show the Calls tab for the same six-month reporting period.
- Problems found
- Both charts show lower September activity. The totals alone do not explain why activity changed; reporting completeness, availability and local demand need further review.
- Work completed
- Reviewed the supplied dashboards, transcribed each total and reporting period, and compared the monthly direction of activity within each report.
- Measured changes
- Report 1 displays 4,768 calls and trends downward overall, with a small July increase. Report 2 displays 1,966 calls, rises from April to July, then falls in August and September.
- Limitations
- These reports cover the same period and are not a before-and-after comparison. Business names, locations, campaign dates and implementation history are not provided. The screenshots do not establish agency attribution, completed calls, booked jobs, revenue or a percentage improvement.
- Current status
- The supplied reporting period ends in September 2026. A current dashboard export and business context are needed to investigate the monthly changes.