What local SEO covers
Local SEO helps a business show up when people search for nearby services. It includes the profile, the website, listings, reviews and content.
Website basics
- A clear page for each important service
- Accurate contact details on every page
- Fast mobile pages
- Descriptive titles and headings
- Internal links between related services and locations
Local pages that help
A location page is worth publishing when you genuinely serve the place and can add useful information, such as the areas you cover, local questions and how to contact you.
Measuring progress
Use measured data: calls, direction requests, website clicks, impressions and leads. Treat third-party estimates cautiously.