What is a citation?
A citation is a mention of your business details, usually name, address and phone number, on another website such as a directory.
Why consistency matters
Conflicting details confuse customers and make it harder to confirm which information is correct.
How to audit
- Make a list of your official business details
- Search for your business name and phone number
- Record each listing and what it says
- Correct or claim listings that are wrong
- Remove or merge duplicates
Quality over quantity
A smaller number of accurate, relevant listings is better than a large number of poor ones.