# Local Schema Guide: Structured Data That Matches Your Page

Canonical: https://fl.gmbmanagementusa.com/resources/local-schema-guide/
Updated: 2026-10-13
Publisher: GMB Management USA

Which structured data types suit local businesses and how to validate them.


## What structured data does

Structured data helps search engines understand what a page is about. It does not guarantee rankings or rich results.


## Which types to use

- Organization for the business behind the site
- LocalBusiness, or a more specific subtype, only when the page describes a real business location
- Service for pages describing a service
- BreadcrumbList for navigation
- FAQPage for visible questions and answers
- Article for guides

## Keep it honest

The markup must match the visible content. Do not mark up a physical business in a city where you have none.


## Validate it

Test pages with Google's Rich Results Test and the Schema Markup Validator, and fix errors before publishing.